Bingqiang Zhao
📊 Business Analyst · 🐍 Python · 🗄️ SQL · 📈 Tableau
👋 Hello, I'm Bingqiang
I'm a Business Analyst graduate from The Hong Kong Polytechnic University and McGill University, with a strong passion for turning data into actionable business insights.
🔍 I specialize in data analytics, predictive modeling, and business intelligence. I love using Python, SQL, and Tableau to solve complex problems and tell compelling stories with data.
💼 Currently seeking full-time opportunities in Data Analytics / Business Analysis where I can make an impact.
Airbnb Property Performance Prediction
Led a team of 5 to analyze 100,000+ Airbnb listings using regression, classification, and NLP techniques to optimize operational strategies for new hosts. Extracted actionable insights from 200+ house rules via NLP clustering to help hosts improve occupancy rates.
GenAI Ad Influence on Purchase Intention
Conducted a mixed-methods research project investigating the impact of Generative AI vs. human-made advertisements on consumer attitudes and purchase intention. Employed focus groups and thematic analysis to identify key differentiation factors, including technical traces and lack of emotional resonance.
Customer Churn Prediction & Automated Data Processing
Developed a customer churn prediction model using Python to identify high-value clients at risk of leaving, successfully reducing churn rate by 5%. Contributed to a large language model project by conducting performance evaluations and analyzing results to improve model accuracy.